Spin selling sales training for financial advisors
I've read dozens of so called best sales books. The only one based on research is Spin Selling--a 12-year study of 35,000 sales presentations. These sales conversations were analyzed for what works (based on results) and what doesn't work. http:// financial-sales-training.com/index.htm. These 35,000 observations were boiled down to 4 important findings that are taught in the Spin Selling training and documented in the best book on selling. Based on my results using it and gaining significant income that otherwise would have been lost, I must say it's the best selling strategy I have encountered. http:// financial-sales-training.com/spin_selling.htm.
I meet many advisors who tell me of their desire to work with wealthier clients. This necessitates a more powerful sales conversation. While less economically successful people can be sold through the old model of spouting features and benefits, this is rarely effective with the affluent. They watch your questions from a belief that "you can tell a man's intelligence by the questions he asks." http:// financial-sales-training.com/register.htm. The affluent also look not just for answers, i.e. solution selling, but insight. And one of the ways an astute professional provides insight is not by blatantly revealing solutions but by leading the prospect to discover the solution for himself. http:// financial-sales-training.com/index2.htm
There are hundreds of institutions in the US that offer sales training. They promise to teach you a selling strategy, hone your sales skills, polish up your "solution selling" approach and make you a dynamo http:// financial-sales-training.com/sales_training.htm. And some of these sales seminars are very good. But most of them are started and managed by a guy who had sales success and decided to merely teach his method to others. http:// financial-sales-training.com/sales_seminar.htm. But what if you could have a training that was more universal, that was based on research of what really works when making big ticket sales? Would that universal truth be better than one guy's approach?
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