Spin selling sales training for financial advisors
There are a number of ways to learn how to sell. You can watch sales videos, you can attend a sales seminar, you can read the best book on selling but keep in mind that it's the questions you ask, not what you tell, that moves prospects to become clients. http:// financial-sales-training.com/sales_video.htm. The best way to learn this sales technique is through role play.
I've read dozens of so called best sales books. The only one based on research is Spin Selling--a 12-year study of 35,000 sales presentations. These sales conversations were analyzed for what works (based on results) and what doesn't work. http:// financial-sales-training.com/index.htm. These 35,000 observations were boiled down to 4 important findings that are taught in the Spin Selling training and documented in the best book on selling. Based on my results using it and gaining significant income that otherwise would have been lost, I must say it's the best selling strategy I have encountered. http:// financial-sales-training.com/spin_selling.htm.
Why is it that questions are such a powerful selling technique? http:// financial-sales-training.com/sales_consultant.htm. It's because they direct the prospect's thoughts. The moment one is asked a question, their thoughts are immediately "trapped" into answering. You can increase sales by directing your prospects attention with questions. Whether you are focused on investment or insurance sales, you can specify the direction of your prospects thoughts with your new sales skill-asking of appropriate questions. http:// financial-sales-training.com/life_insurance_selling.htm
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